The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.
author: Theo Eißler
direction & animation: Marc Böttler
Additional Animation: Jens Pschierer, Simon Böttler
music & sound design: Thomas Eifert
project leading: Ulrike Schaal
client: humanIT Software GmbH