Every company is sitting on mountains of data. But how is it possible to filter out precisely the information that they need most? With InfoZoom, a software developed by the Fraunhofer Institute, users are now no longer left fishing in the dark.
The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.
The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/5d89123f978f274cc54a8849d7c8b05e34b0597bc2a51ed086a827472d5706832a5e8136ecfdfd4c_rw_1920.jpg?h=651a19e9bad1d0273d25b358419781ed)
STORYBOARD
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/f212fd1de22c374fb40462fae708adc90d7974cfcae15c5255fdacdd8a886158d74fba529713f51d_rw_1920.jpg?h=1daf14979d8cfbb2f5ba5fff1b65b603)
CHARACTER CONCEPTS
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/5e0fa31d35b143d3df0ce2415c341bf6fb2f90c35ac6fe6517a85ab3be8c3e25621f295707618530_rw_1920.jpg?h=917cf6457e5604c86f1bf5d6ed94be3b)
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/56c0d1ec57f93869d9a559a070925a672d08b9ae296bfd73fa5a6af564caf0fbdc4583525b36d9db_rw_1920.jpg?h=3816c3c0e8b0615bbdf16cc2fe47e9fa)
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/adcffe07fe05a7db669aad5dbff65f7799fdbec15d392d8c2a036af723975230cb704f8fae587817_rw_1920.jpg?h=e05c02387e11528ab59e89d3431523f0)
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/654e394a4b14439b0d57607152f8dfac70299425084c15a23997a02a6020774220913a100e24c283_rw_1920.jpg?h=f0f20ce3a33080188fb718784e890698)
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/2c291714502e41e96a3744c4b32fb000f3cfad179baf95a3e6e3756052f356a983f5a03c8c80c3ca_rw_1920.jpg?h=3a5b4dcd4771041797aeb0e16f29a0d5)
STYLEFRAMES
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/5a969ed4b2ddbedbed50c197ecedf0a08eaf936807316dd8dd441f2331eb843201afb1caac29eae1_rw_1920.jpg?h=490e538e9bca7b0cb9a3c471a8a427b9)
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/ed34cb6857ccfec5a267210c0db94d71619b281b4ba1e21bac9f7df52916583cee421c809662c530_rw_1920.jpg?h=4db4a2fa2fe42c4d97c95b747cd76353)
Red Dot Award: Communication Design 2012
Agency & Production: Bär Tiger Wolf
author: Theo Eißler
direction & animation: Marc Böttler
Additional Animation: Jens Pschierer, Simon Böttler
music & sound design: Thomas Eifert
project leading: Ulrike Schaal
client: humanIT Software GmbH
author: Theo Eißler
direction & animation: Marc Böttler
Additional Animation: Jens Pschierer, Simon Böttler
music & sound design: Thomas Eifert
project leading: Ulrike Schaal
client: humanIT Software GmbH
German Version: https://vimeo.com/128986429
© 2012 Bär Tiger Wolf
![](https://cdn.myportfolio.com/ac492370ac861ad7ff3826abda8d812b/73b2b19254540dc133db232225f79e98f8df5c8899b88676dae0353a7d63f3a9cd676f457036ea0a_rw_1200.gif?h=b8263e3f2b5bde9b3bf9b153c38a74b1)